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Why MSMEs Must be at the Centre Stage of India's Policy Developments

Recent media reports with respect to Consumer Protection (E-Commerce) Rules have captured the attention of SME players. Recent newspaper reports suggest that the government has restarted the conversations on bringing back the previously opposed rules that will put curbs on e-commerce business and operations including a ban on consumer-friendly pricing, conformity with the retail sector and its business conduct, curbs on technology-intensive supply chain management, et cetera. Another report also addressed that there may be discussions ongoing to even ban ‘related parties’ involvement in the sector.

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