- Business Standard
"Uttar Pradesh govt seeks to take embassies' help to boost exports"
The Uttar Pradesh government w ill tap the Indian embassies in the US and European countries in its bid to double merchandise shipments to Rs 3 trillion in the next 4-5 years.
The Indian embassies in the US, UK, Germany, Australia, Israel, Singapore, etc. will promote the micro, small and medium enterprises (MSME) products, apart from traditional handicrafts and indigenous products, under the state’s flagship One District One Product (ODOP) scheme
“Indian embassies will provide the much-needed traction and visibility to our traditional products in key export destinations across the globe,” UP Additional Chief Secretary (MSME and export promotion) Navneet Sehgal told Business Standard. Bucking the pandemic headwinds, the UP merchandise exports had jumped 30 per cent from Rs 1.07 trillion in 2020-21 to more than Rs 1.40 trillion in 2021-22, of which the ODOP basket contributed 72 per cent.