Tech Behind MSME Fintech Startup ARTH
The women-first MSME fintech startup was founded in 2018 by Shweta Aprameya. Established under the brand name of Arthimpact Digital Loans, the startup focuses on women-led enterprises with limited or no online adoption.
It started operations by offering credit services and soon added embedded insurance into its product portfolio. So far, it has extended over five lakh loans, impacting over 3.5 lakh micro-entrepreneurs.