BusinessLineJan 12, 2022MSMEs need brand imageThe B2B buying process has undergone a sea changeThe MSME sector’s contribution to the Indian economy’s growth cannot be overstated. This industry segment, with close to 63.4 million units, contributes to 33.4 per cent of India’s manufacturing output and provides employment to around 120 million people (CII data).However, long-term sustainability at an enterprise level demands that businesses should start to look at themselves as brands rather than as mere businesses because branding helps to bring visibility, connect with customers and create trust in their minds about the product or service.Read more at BusinessLine
The B2B buying process has undergone a sea changeThe MSME sector’s contribution to the Indian economy’s growth cannot be overstated. This industry segment, with close to 63.4 million units, contributes to 33.4 per cent of India’s manufacturing output and provides employment to around 120 million people (CII data).However, long-term sustainability at an enterprise level demands that businesses should start to look at themselves as brands rather than as mere businesses because branding helps to bring visibility, connect with customers and create trust in their minds about the product or service.Read more at BusinessLine
