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  • Financial Express

Max Life partners with MSME body IIA to provide life insurance to MSME workers in UP

Ease of Doing Business for MSMEs: Life insurance company Max Life on Monday announced a strategic tie-up with an MSME representative body Indian Industries Association (IIA) to provide life insurance to employees working in micro, small, and medium enterprises (MSMEs) based in Uttar Pradesh. The insurance programme will cover more than 11 lakh MSME workers affiliated with IIA and their families in the state and will be undertaken with Sana Insurance Brokers as the enrolment partner to engage with the MSME workforce, the company said in a statement.

“Under the recently announced IRDAI’s State Insurance Plan, Max Life aims to enhance accessibility and drive affordable insurance penetration across UP,” the insurer said.

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