Moneycontrol
- Jul 8

India's total addressable market for startups is likely 100 million: Zerodha, PhonePe founders

Zerodha co-founder and CEO Nithin Kamath and PhonePe co-founder and CEO Sameer Nigam agreed that the total addressable market size for startups could be only around 100 million. They also believe that investors and founders may have overestimated the potential size of the market.

Both founders were engaged in a panel discussion at the Moneycontrol Startup Conclave in Bengaluru on July 7.