BUSINESS INSIDER INDIAJul 28, 2022"India’s newly digitized MSMEs need offline marketing as much as online"While digital marketing may be important to keep up with the digital trends that have emerged post-Covid-19 pandemic, it may not be all that micro, small and medium enterprises (MSMEs) need.According to a panel of speakers on Business Insider’s discussions around the need for digital marketing for MSMEs, both online and traditional offline marketing tactics have to be used to form smart hybrid brand awareness activities for these small businesses.Preeti Ubale, co-founder and COO of software company SMBXL, noted that MSMEs need immediate revenues, and mass media like TV, radio, hoarding, and pamphlets can offer them that much more easily. In comparison, digital marketing initiatives take time to show results unless they are paying a platform or marketplace.Read more at BUSINESS INSIDER INDIA
While digital marketing may be important to keep up with the digital trends that have emerged post-Covid-19 pandemic, it may not be all that micro, small and medium enterprises (MSMEs) need.According to a panel of speakers on Business Insider’s discussions around the need for digital marketing for MSMEs, both online and traditional offline marketing tactics have to be used to form smart hybrid brand awareness activities for these small businesses.Preeti Ubale, co-founder and COO of software company SMBXL, noted that MSMEs need immediate revenues, and mass media like TV, radio, hoarding, and pamphlets can offer them that much more easily. In comparison, digital marketing initiatives take time to show results unless they are paying a platform or marketplace.Read more at BUSINESS INSIDER INDIA
