India needs an ecosystem that’s conducive to MSME expansion
Sustainable employment opportunities for Indian job-seekers now lie largely in the sector of micro-enterprises. With 65% of India’s population below the age of 35, job generation by micro, small and medium enterprises (MSMEs) therefore assumes a high level of importance. The challenge goes beyond skilling. The country must equip MSMEs to use modern marketing tools, especially of e-commerce, which could be key for their expansion and sustainable growth.