- Financial Express
How this startup is helping MSMEs enhance their digital presence.
Technology for MSMEs: The shif t towards adoption of digital technology solutions among micro, small and medium enterprises (MSMEs) has been apparent with startups digitising almost every part of the business viz., lending, bookkeeping, procurement of goods, selling goods and services, sales and marketing, recruitment, and more across multiple sectors. The opportunity, hence, in digitising small businesses is expanding — around $85 billion by 2024 from around $30 billion in 2019, according to a Zinnov report. The growth is also because startups are increasingly turning into a one-stop shop or an end-to-end provider of technology solutions instead of specialising in one aspect.