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  • Moneycontrol

How Meta’s global team derailed WhatsApp India's payment ambitions

When WhatsApp was given the approval to run Unified Payments Interface (UPI) in India, the expectation was that it would blow the competition out of the water. In March 2022, when WhatsApp did a small campaign for a week, the company did 8-10 million transactions a day and was signing up more than 1.6 million users a day on its platform without spending anything on marketing. That was the reception. However, it was flattering to deceive.

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