SMBSTORYOct 28, 2021How Mastercard is helping MSMEs push towards digital payments amidst COVID-19Mastercard is seeking to leverage its network, insights, technology, and partnerships to help Indian MSMEs quickly adapt to a new way of operating digitally, committing Rs 250 crore over the next five years.As MSMEs in India struggle to revive from the effects of COVID-19 and the subsequent lock down, stakeholders in the ecosystem are pushing for digitising small businesses.Consumer behavior is shifting online and customers are increasingly relying on digital platforms for groceries, education, and other essentials. And so, it has become critical to enable digital, contact less payments.In an exclusive interaction with SMBStory, Vikas Varma, COO, South Asia, Mastercard, says, “With changing consumer mindsets, online shopping and contact less transactions have become imperative for businesses.”Read more at SMBSTORY
Mastercard is seeking to leverage its network, insights, technology, and partnerships to help Indian MSMEs quickly adapt to a new way of operating digitally, committing Rs 250 crore over the next five years.As MSMEs in India struggle to revive from the effects of COVID-19 and the subsequent lock down, stakeholders in the ecosystem are pushing for digitising small businesses.Consumer behavior is shifting online and customers are increasingly relying on digital platforms for groceries, education, and other essentials. And so, it has become critical to enable digital, contact less payments.In an exclusive interaction with SMBStory, Vikas Varma, COO, South Asia, Mastercard, says, “With changing consumer mindsets, online shopping and contact less transactions have become imperative for businesses.”Read more at SMBSTORY
