"GoSend BestSellers launches book onMSME growth tips in digital era"
The COVID-19 pandemic, with its myriad social restrictions, has practically turbocharged technology and digital adoption across all levels of society. From working and studying to deciding what to eat for lunch, and going online-enabled individuals around the world bypass physical limitations. The same can be said for businesses. In an era where disruption is to be expected, digital adoption is merely one step of the way to survive and thrive. Marketing expert Yuswohady cited research by global management consulting firm McKinsey, which estimated that there were 30 million Indonesian online shoppers in 2017. In a US$8 billion market, he continued, 37.5 percent were social commerce sellers, who used social media and technology to their advantage to rake up sales.