Foreign automakers get a second chance as India transitions to Evs

By Ragini Saxena

India’s transition to electric vehicles is giving automakers whose conventional gasoline cars have failed to make a mark a second chance.

High taxes, price-conscious consumers and tricky logistical issues have made it tough for many foreign carmakers to thrive in one of Asia’s biggest economies. They’ve found it difficult to loosen the grip of local players like Maruti Suzuki India Ltd., a household name since the 1980s thanks to its iconic Maruti 800 that became the first affordable car for the masses.

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