Financial Express
- Aug 7

Fast food shows a divide as burger sales outdo pizzas

Discretionary categories such as fast-food may be feeling the slowdown blues amid food inflationary pressures, but one sub-segment appears to be bucking the trend for now.

Burger sales have outperformed pizza sales for the last five quarters, visible in the same-store sales (SSG) growth numbers of players such as Westlife Foodworld and Jubilant FoodWorks (see chart). The trend is expected to stay for some time as food inflationary pressures remain and consumers increasingly get value-conscious amid a curtailment in non-essential expenditure.