- Anantara news.com
Digitalization is a solution for MSMEs to level up: CIPS researcher
Digitalization is one of the efforts that can help micro, small, and medium enterprises (MSMEs) to develop and level up, according to an associate researcher from the Center for Indonesian Policy Studies (CIPS) Krisna Gupta.
After surviving the difficult phase of the COVID-19 pandemic, MSMEs are expected to utilize digital platforms to expand their businesses.
“MSMEs must be encouraged to use digital platforms to expand their business coverage. Digitalization can help save budget for marketing, reach a wider market, and open up opportunities to develop their products," he noted in a statement here on Thursday.