Financial Express
- Jul 4

Amazon to be strongest MSME enabler, ONDC has long way to go

American e-commerce giant Amazon will emerge as the strongest enabler to the Indian micro, small and medium enterprises (MSMEs), while Open Network For Digital Commerce (ONDC) has a long way to go, according to a report by InGovern Research, a proxy advisory firm. Further, exports through e-commerce would be the next big leap for the MSME sector, the report added.“We predict that Amazon will emerge as the strongest enabler to MSMEs due to its scale, while ONDC continues to take tiny steps, it must go a long way to compete with marketplaces like Amazon. Global Selling is the next big leap for Indian MSME e-commerce sellers,” the report said.