Financial Express
- Jul 3

AI-driven customer segmentation: unlocking insights for effective marketing strategies

By Aakrit Vaish

In the dynamic world of marketing, understanding your customers and tailoring your strategies accordingly is the cornerstone to achieving success. Traditional approaches to customer segmentation have their limitations, but with the advent of artificial intelligence (AI), businesses can now take their customer understanding to new heights. AI-driven customer segmentation has emerged as a game-changer, empowering businesses to extract deep insights from vast amounts of data and optimise their marketing efforts like never before.