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  • Financial Express

80% consumers rely on personal recommendations for purchasing insurance: Study

Even though a fear of the unknown triggers thoughts and conversations around insurance, eventually it is a push from friends and family that leads one towards serious purchase consideration. A little later in the purchase journey, while potential consumers turn to online channels for research and comparison, a high preference for purchasing from human agents continues to be visible across categories, according to a consumer insights report by

The report titled ‘How India Buys Insurance’ provides a comprehensive view of consumer awareness, needs and frictions when it comes to the purchase of health and life insurance, and highlights that it is important to build trust at every touchpoint of the consumer journey.

Read more at Financial Express

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